Saturday, August 16, 2014

Resources for job-seeking journalists

                                                     
   Some of us got together in July 2011 to talk about job opportunities for journalists.
   We put together this blog to pull together some resources, and in the rail on the right side of this page you'll find some excellent links, along with an excellent networking list of good friends and job-finding mentors.
   It may be time to put together another conference. At the least, we can think about occasional meetups like the Aug. 14 gathering at the Rathskeller.
   Let us know what you think here, and check out the Facebook page Jobs for Ex-Journalists: https://www.facebook.com/groups/129794287106588
   Here's the takeaway. Whether you're looking for a job now or wondering whether you should be, you're not alone. Many have come before you, and they're glad to help. Reach out.
    - John Strauss, jcstrauss@bsu.edu
  



Tuesday, July 5, 2011

From PR Daily: The unlikely jump from PR to journalism


With shrinking newsrooms a common trend nationwide, journalists have been jumping ship and embarking on new career paths in public relations.

This shift is not going unnoticed. A recent story from Columbia Journalism Review and ProPublica noted that for every one journalist there are three PR professionals.

Yet some brave writers have bucked this trend, choosing instead to swim upstream. They’re eschewing their jobs in PR for often less-friendly waters in journalism.

MORE:
http://www.prdaily.com/Main/Articles/8779.aspx

Saturday, July 2, 2011

IndyComms background

This blog is part of an effort by former Indianapolis Star journalists and friends to help staffers who were laid off on June 21, 2011.

In the earliest posts you'll see the agenda and participants. In reverse chronological order, the blog includes quotes, tweets, video and photos from today's career conference.

Here's some background on the layoffs:
http://www.ibj.com/indianapolis-star-lays-off-62-in-costsaving-purge/PARAMS/article/27866

- John Strauss, July 2, 2011

Freelancers need to 'be out there pitching'


Afternoon panelists Marc Allan, Terry Horne, Dan Lee, Jen Wagner and Tom Spalding

From Marc Allan:

“We know how to find information, and we’re not afraid to ask. People don’t want to ask questions, but we do and we can distill information from what we learn. We also know how to tell an interesting story, and most people can’t do that.

“We write really fast, and that’s something other people don’t understand. I went to do a news release. They told me, ‘Can you have this for me in three weeks?’

“I continue to do journalism, writing for Nuvo, IBJ, Indianapolis Monthly, (also published in The Washington Post and The Los Angeles Times).

“All you have to do is be out there pitching, and let people know you’re out there.”

What it was like moving to his new job in university public relations:

“It was an amazing revelation to me that you could go to work and be happy, and then go home and be happy to come back to work…”

Bottom line: “It’s important to have an exit strategy. Think about what you want to do. Decide what you like and what makes you happy.”

- John Strauss

@heycori, 7/2/11 1:30 PM

heycori (@heycori)
7/2/11 1:30 PM
Lee: Found a website to cut deals with. Traded coverage for advertising. Self-funded trip to Europe. #Indycomms


Sent from my iPad

@heycori, 7/2/11 1:27 PM

heycori (@heycori)
7/2/11 1:27 PM
Wagner: Keep up the daily practice of writing. It's a skill people don't have, and helps you feel like you're doing something. #Indycomms


Sent from my iPad

@heycori, 7/2/11 1:25 PM

heycori (@heycori)
7/2/11 1:25 PM
Talking about how to stay in journ. Spalding: Have a spot in cyberspace that's your own. #Indycomms


Sent from my iPad

@heycori, 7/2/11 1:24 PM

Cori Faklaris (@heycori)
7/2/11 1:24 PM
Panel: Tom Spalding (Rolls-Royce), Jen Wagner (Darvel Comm.), Terry Horne (attorney), Marc Allen (Butler), Daniel Lee (IU Health) #Indycomms


Sent from my iPad

Author Dan Lee, attorney Terry Horne, freelance writing ace Marc Allan (all former journos)

Our great blogger

@heycori, live-tweeting today.
Tom Spalding
Rolls-Royce External Communications Manager - Defense / North America
(317) 440-6406 (m)

Lou Gerig on journalism skills

Corcoran's tips

Great career advice #Indycomms

@heycori, 7/2/11 12:38 PM

Cori Faklaris (@heycori)
7/2/11 12:38 PM
Coach your references. Send job description to references. Help them help you. #Indycomms


Sent from my iPad

@heycori, 7/2/11 12:33 PM

Cori Faklaris (@heycori)
7/2/11 12:33 PM
Use social media to leverage your connections. LinkedIn, Facebook, Twitter, are places you can message a potential contact. #Indycomms


Sent from my iPad

@heycori, 7/2/11 12:31 PM

heycori (@heycori)
7/2/11 12:31 PM
Recommends book Working Identity. Helps you with process of seeing yourself as different from the title of journalist. #Indycomms


Sent from my iPad

George McLaren: 'Lot of opportunities out there'

Kevin Corcoran, giving great advice on how to assess your strengths and report on yourself and use those facts to make yourself an attractive job candidate at a job you want.

@heycori, 7/2/11 12:26 PM

heycori (@heycori)
7/2/11 12:26 PM
Most PR firms are bad with writing. People will pay up for a good writer. Jobs are word of mouth. #Indycomms


Sent from my iPad

@SpaldoBusiness, 7/2/11 12:25 PM

Tom Spalding (@SpaldoBusiness)
7/2/11 12:25 PM
Kevin Corcoran spearheaded today's #Indycomms w/ John Strauss. Room is packed. Journos act in a crisis, even ex-ones. http://t.co/kfDWpwM


Sent from my iPad

@JacNoah, 7/2/11 11:38 AM

JacNoah (@JacNoah)
7/2/11 11:38 AM
RT @darvelcomms (Jennifer Wagner)RT @heycori: Land: It's more interesting outside newspapers than you might give it credit for. #Indycomms


Sent from my iPad

@heycori, 7/2/11 12:19 PM

heycori (@heycori)
7/2/11 12:19 PM
Corcoran: First thing, make a list of what you know and what you can do. #Indycomms


Sent from my iPad

@SpaldoBusiness, 7/2/11 12:19 PM

Tom Spalding (@SpaldoBusiness)
7/2/11 12:19 PM
Kevin Corcoran wrote a piece on getting past anger to place where you can focus on who you are & what you do beyond job title. #Indycomms


Sent from my iPad

Jim Brown's advice

@heycori, 7/2/11 12:11 PM

Cori Faklaris (@heycori)
7/2/11 12:11 PM
Brown also suggests learning PowerPoint and adapting to whatever the systems on campus are, for instance Oncourse at IU. #Indycomms


Sent from my iPad

Panel: Life After the Star

Terry Burns preaches the power of networking. He's been in the shoes of many of the folks in this room - a career is upended.
Tom Spalding
Rolls-Royce External Communications Manager - Defense / North America
(317) 440-6406 (m)

@Spaldo2, 7/2/11 12:07 PM

IndyComms (@Spaldo2)
7/2/11 12:07 PM
"Jim Brown knows lot of journos have considered teaching. Been in higher ed for many years, and hired a lot of teachers. #Indycomms @heycori


Sent from my iPad

@DarvelComms, 7/2/11 11:57 AM

Jennifer Wagner (@DarvelComms)
7/2/11 11:57 AM
Great advice. "@heycori: Burns: Most jobs he's gotten were through networking and weren't advertised. #Indycomms"


Sent from my iPad

@Spaldo2, 7/2/11 11:56 AM

IndyComms (@Spaldo2)
7/2/11 11:56 AM
Networking key to find next job, says Terry Burns - former @IndyStar political reporter who went into politics & now a constable! #Indycomms


Sent from my iPad

@heycori, 7/2/11 11:51 AM

Cori Faklaris (@heycori)
7/2/11 11:51 AM
Next panel: Life After The Star – The Next Steps


Sent from my iPad

@heycori, 7/2/11 11:52 AM

Cori Faklaris (@heycori)
7/2/11 11:52 AM
Panelists: Scott McGregor (Eli Lilly), Dr. James Brown (IU), Kevin Corcoran (Lumina Foundation), Terry Burns (Lawrence Township) #Indycomms


Sent from my iPad

@Spaldo2, 7/2/11 11:49 AM

IndyComms (@Spaldo2)
7/2/11 11:49 AM
"@heycori: Veteran journalist educator Jim Brown: Newspaper people have the purest form of good storytelling skills that exist. #Indycomms"


Sent from my iPad

@SpaldoBusiness, 7/2/11 11:46 AM

Tom Spalding (@SpaldoBusiness)
7/2/11 11:46 AM
http://t.co/LyEqPnj is our web home today for #Indycomms. I wish #Gannett could be here to see (journalist-wise) what they've lost & let go.


Sent from my iPad

@heycori, 7/2/11 11:44 AM

Cori Faklaris (@heycori)
7/2/11 11:44 AM
Michelle Pemberton: YouTube is an excellent resource for learning video, getting answers. You can do a lot with amateur program. #Indycomms


Sent from my iPad

Mark Land: Your skills translate really well


(From left: George McLaren, Lou Gerig, Erik Johnson, Janet Williams, Mark Land)

From Mark:

“You are experts at what you do. It has real value, and you can make a difference right away. Fundamentally, you guys are prepared to do a hell of a lot more than you think you are.

“It’s different (in public relations). You don’t always get the adrenaline rush, but it’s a heck of a lot more interesting than you might think. It’s a heck of a lot of fun.”

@heycori, 7/2/11 11:37 AM

Cori Faklaris (@heycori)
7/2/11 11:37 AM
Advice from @SpaldoBusiness: Learn how to present yourself, via public speaking and dress and using PowerPoint. #Indycomms


Sent from my iPad

Lots of talented people in this room - like Josh Duke (left) former Star Hendricks County ace reporter. Hire them #Indycomms

@DarvelComms, 7/2/11 11:29 AM

Jennifer Wagner (@DarvelComms)
7/2/11 11:29 AM
Mark Land makes great point that corporate #PR is slower than #journalism -- very frustrating for former reporters. #Indycomms


Sent from my iPad

Center-20110702-00354.jpg

Janet Williams talks about the transition from being a lifer-journalist to making the decision to leave. All of the writing, ability to edit, to work - come into play. So does the critical thinking skills you learn as a reporter.
Tom Spalding
Rolls-Royce External Communications Manager - Defense / North America
(317) 440-6406 (m)

@heycori, 7/2/11 11:21 AM

Cori Faklaris (@heycori)
7/2/11 11:21 AM
Speaking about journos' valuable skills. We overlook our ability to be objective, step back and analyze diverse info. #Indycomms


Sent from my iPad

@darvelcomms, 7/2/11 11:11 AM

darvelcomms (@darvelcomms)
7/2/11 11:11 AM
Great political advice from Lou Gerig at #Indycomms: Your 1st time, work for a candidate who doesn't have a chance. You'll do everything.


Sent from my iPad

@SpaldoBusiness, 7/2/11 11:11 AM

SpaldoBusiness (@SpaldoBusiness)
7/2/11 11:11 AM
Great first #Indycomms panel: @Geo10136, Erik Johnson of @Borshoff, @Cummins' Janet Williams and new IU PR guy Mark Land.


Sent from my iPad

@heycori, 7/2/11 11:09 AM

Cori Faklaris (@heycori)
7/2/11 11:09 AM
Panel discussion next: Public Relations: Your Next Career? The Pluses and Minuses #Indycomms


Sent from my iPad

@heycori, 7/2/11 11:00 AM

heycori (@heycori)
7/2/11 11:00 AM
Gerig: Don't necessarily look at the job that's open. Figure out where you want to work. Do your research, try to get in door. #Indycomms


Sent from my iPad

Lou Gerig: "You have friends..."

Lou Gerig keynote speaker

@Spaldo2, 7/2/11 10:48 AM

IndyComms (@Spaldo2)
7/2/11 10:48 AM
I'm live-tweeting with @heycori at #Indycomms, follow that hashtag. #StarLayoffs, lots of ex-journos like @dleehoss trying to help.


Sent from my iPad

Everybody made it

#indycomms Kevin Corcoran Bobby King George Mclaren

Can't make it to IUPUI this morning?

Star alumnus Tom Spalding and I will be posting and tweeting from the panel discussions today at IUPUI, IT Room 160, 535 W. Michigan St. We'll be here from 10 a.m. to 2 p.m. Follow our posts on Twitter (@Spaldo2 and @heycori) via the #Indycomms hashtag, or on this page.

— Cori Faklaris

Friday, July 1, 2011

IUPUI building may be closed, use SW door



Updates:

- Because of the holiday weekend, the front door of the IT building at IU may be locked. However, we'll have somebody at the door at the southwest corner of the building (just outside Room 160, where the conference is.)

- Check out this logo for the workshop (above). It's by Stephanie Meredith of Indianapolis, a Ball State graphic design student with an internship at The Star. Stephanie is incredibly talented and is great to work with.

Great advice while you hunt for that next job



Tom Spalding and Sylvia Halladay have put together a couple of terrific tip sheets for those looking for work - in Sylvia's case, taken from her first-hand experience.


Tom’s tipsheet

Exercise your creative muscles: You were used to a certain level of writing production in the newsroom. Find an outlet during this downtime that could include Twitter, Tumblr or other external presence. Center it on a personal hobby or even run-of-the-mill observations. You don’t need a newspaper employer as validation for maintaining external presence and the best part is there’s no naysaying editor to distort your message.

Create a “me” wall on a blog: I used a blog to “store” online what I used to keep in a box: aka your newspaper clippings. Get your best work out there in cyberspace (some you can link to, others you scan into a site like Scribd) that you can revisit (I have my stories stored on a blogspot and even created an “11 assignments in 11 years” page since they were major accomplishments).

Make sure you are up-to-date on public social media sites. Recruiters and hiring managers do keyword searches on LinkedIn, for example, when looking for qualified candidates. The site lets you highlight employment experience, achievements and awards. Wendy S. Enelow recommends that your profile includes all important keywords for your industry and profession, showcases your achievements, and is expertly written.

Join Twitter and you’ll find many free resources, as sites like the Public Relations Society of America and bloggers will promote “top 10” tips and other opportunities with frequency. Twitter can act like an automatic RSS feed for openings that require quick, “real-time” responses that you can seize on. Because they have an electronic presence, you’ll need a similar electronic presence to stay relevant to them. Employers want cutting edge, not excuses.

Learn software that you don’t already know – such as Powerpoint, which many companies use to communicate internally.

Donate your skills to help out a nonprofit or a corporation with its in-house messaging. Which is very blog-like. You do interviews and a write-up that is very much like a feature story, and can use that on your resume. Consider contacting a company’s internal communications division, which is always in need of writers and ideas for its e-mail newsletters and inhouse magazines.



SYLVIA HALLADAY’S LAYOFF TIP SHEET – an experience-based guide


Unemployment benefits: You have to take any job you’re offered. So, don’t ever ever, ever apply for jobs that you actually wouldn’t want to take. Sure, you have to take it if you’re offered it, but YOU’RE in control of what all you apply for.

Take a part-time job if you can get one that looks tolerable. No one wants to hire someone who doesn’t have a job, after all, but a part-time job allows you to claim that you’re currently working, and then when you get to the interview and they ask why you want to quit your current job, you just say, “well, it’s just part-time, and I need full-time”.

In Indiana, you can work part-time and still get partial unemployment benefits. Working part-time as an employee won’t mess up your state unemployment benefits. Freelance work, though, can mess up your benefits. Also, if you take a low-wage job that’s full-time and it pays less than what you would have gotten on unemployment, then you’ll just have the low-wage pay, and won’t have any partial unemployment benefits. So, don’t even apply for full-time jobs that would pay less than what you’d get on unemployment benefits. Do the numbers, and it doesn’t make sense.

In Indiana, 30 hours or more is considered full-time, in terms of unemployment. So, if you can get some sort of clerical job that’s 10 hours a week, then you’d have that, and partial unemployment benefits. But, if you take a waitressing job that’s 30 hours per week, then what you really did, you just took something that’s full-time and may pay less than your unemployment benefits. Don’t want to do that! This is war, and you’ve got to be shrewd.

Also, temp work can be ornery. Apply at a temp agency if you look for jobs for awhile unsuccessfully, and your unemployment benefits are running out. It can be a thing where you’re in this temp job, and can’t miss even a single day and if you do you’ll be fired, but then if you get a job interview for something more substantial, then how do you really take that interview? If you take the time off for the interview, then you’re fired from the temp job, and would no longer be eligible for unemployment benefits either, due to losing the job because of being fired.

You get state unemployment benefits if you’re laid off, but not if you’re fired. So, handle temp work with care. It’s there, and it’s an option if things ever get to that. Part-time work is good, though, or some kind of temp work with some flexibility in the schedule so that you can take job interviews as they come up.

Volunteering: Keep your eye on the prize and know exactly why you’re volunteering. If you’re doing it to be part of a fun thing, and be out among the living, and maybe you’re volunteering at an event instead of paying to go to it, then that can be good. If you’re volunteering in order to brush up on some old skills or develop new ones, and you’re doing it that way instead of paying for a class, and do some networking while you’re at it, then that’s OK. But you don’t want to get into just working at something that’s like your old job, but doing it for free, though. Volunteering is OK if it’s done in a limited and targeted way. If you’re laid off and you’re volunteering, you need to make sure to know, “what’s in it for me?” And there might be some very good things that are in it for you, but what you don’t want to do, you don’t want to volunteer all the time and that takes up all your time, and then you just kind of forget you’re out of work and badly need a paying job before the unemployment checks run out.

Health care: This link goes to federally funded free and reduced cost clinics: http://findahealthcenter.hrsa.gov/Search_HCC.aspx . The following link: https://www.ehealthinsurance.com is a great source for shopping for an individual plan. Some places offer health insurance to part-timers – Starbucks, JCPennys, and Nordstrom all do. Also, there’s an outfit called AlpineAccess, and they’re a virtual call center, and part-timers can get health insurance there. I personally think working from a call center from home would be a terrible idea, though, because you’d never have any way to be able to go home from all that. If there’s any way at all you can swing COBRA, you should do it, even just for a month or two. Then, you can go see a shrink, while you still have insurance. You’d see a doctor if you broke an arm, right? Because if you leave it all dangly and try to let it heal on its own, it would still heal, I guess, but I bet it’d heal faster with a little bit of help, so you’d see a doctor if you broke an arm, right? Well, it’s alright to think about a few sessions with a shrink post layoff, help get your head together and stuff, especially if there’s any way at all you can swing COBRA.

Bills: The cell phone bill needs to get paid first, because your cell phone number should be what goes on your resume, and should go on all job applications. If things get really bad and you have to move, you’d still want a way for employers to be able to reach you. Also, you want to do anything at all that you can to protect your credit score. Besides not wanting to hire anyone who’s unemployed, people also don’t want to hire anyone who doesn’t have any money. Credit checks are common in the hiring process these days, and in some cases, a good credit check and a stable address history is more of a qualification for a job than college degrees or any amount of skill. So, to downsize, you want to move quickly if you can, to try to get out from under payments on things, if there’s any way to get out from under some things quickly. It’s not a failure to have to downsize. It’s being smart and resourceful.

Student loans/student status: Deferment of payments may be available if you are unemployed. If you are thinking about a new career, the fall semester enrollment deadline is approaching quickly.

Computers: If you don’t have a computer at home, you need to get one, for job hunting. Get a laptop, not a desktop, because then, if you have to move, or if you ever have to turn off internet at home, then if you had a laptop, you could take it to the public library and use the wi-fi there for internet, for job hunting. I thought the book, “Living more with less”, by Doris Janzen Longacre, was an especially inspiring book to read at layoff time. You can pretend like you’re downsizing and cutting back because it’s your choice, after reading all that.

Taxes for 2012: Any severance or unemployment benefits received are considered taxable income. If you elected to have taxes automatically withheld, you will likely not have to pay more taxes, and you may even receive a refund. If you spent money while searching for a job during 2010, these costs are deductible. Examples include transportation (e.g. gasoline), phone calls, and supplies (e.g. resume printing). If your healthcare costs amounted to more than 25% of your income, these costs may be tax deductible.

Sanity: You should try to stay sane. Besides not wanting to hire poor people or unemployed people, no one wants to hire crazy people either. Going to a movie every week, or even more often than that, is NOT frivolous if it’s a little bit of an escape and helps keep you sane. Try not to turn to drink, though. My best guess is that nobody wants to hire drunks. Go to movies or concerts or try to be involved with something fun and frivolous that can take your mind off things. Also, not every single person you meet needs to know you just got the ax. It can be nice to go some place, and just be a regular person for a little bit, instead of a laid-off person. People treat laid-off people like they have the plague, even though it’s not contagious and not catching at all. Day trips are fun, too. Lots of little places within an easy drive of Indy that maybe you never had time to go to while you had a job. And, it usually costs money to stay entertained, but there are volunteer opportunities too, and that can be a way to be out among the living but not spending money.

Social services: The unemployment office in Terre Haute is better than the one I went to in Indy. The one in Terre Haute has a whole different vibe to it, a smaller-town and more personal vibe, and the people there were smarter, and could help answer your questions and stuff better than in Indy. If you made 40K or more, you’re getting the max in state unemployment benefits, and you’re not going to qualify for most other services, such as food stamps. But, if you were low wage to begin with, and you’re getting less than the max in unemployment benefits, less than $390 per week, then you just might qualify for both unemployment as well as food stamps.

“Up your’s” notes: Try not to send any “up your’s” notes as you leave, or shortly thereafter. However you leave is how people are going to remember you for a long, long time. Also, don’t send any kind of notes to the company like about how really charming they were to work for and what a privilege it was to be allowed to work there. Those kinds of notes can jump up and bite you later, if there’s ever any kind of a lawsuit or grievance or whatever. It’s OK to take a few days off or a week or so, post-layoff, if that’s what you need to clear your head.

Starvation and other worst case scenarios: You are NOT going to starve to death, not in this country you won’t, at least not here in the breadbasket of the world. It’s pretty much not even a possibility that you’ll starve to death. It IS a possibility that you might go homeless, or might end up camping out with people temporarily, things that aren’t your first pick. But seriously, if you’re ever at some kind of a shindig where it’s a bunch of dressed up people and a bunch of dinner tables and you don’t know anyone there, would you rather end up having dinner with the person who’s been laid off and been through some stuff and may have even been temporarily homeless, or would it be a more interesting dinner conversation to sit by the person who’s only ever had a comfortable life, one of these boring people with boring lives who believes they’ve had an interesting life, and goes on and on ad nauseum about it, and every little tiny molehill is a mountain, ‘cause they’ve never seen any REAL problems. I know . . . you’d rather have the comfortable and boring life, for sure, at least I know that I sure would, and as for me, I know I could have really just done without the whole layoff experience. But I think most people have more respect for someone who’s had some difficulties in their life, or at least, it makes for a more interesting perspective, for sure, better stories to tell. It’s always darkest just before it gets pitch black!

-30-

Thursday, June 30, 2011

A shout from Tom Spalding



Got a good word for the troops on Saturday? Send your YouTube link to jcs1122@yahoo.com

Public relations as a career choice



This week's discussion about careers, including the possibility that some former newsies might be eyeing a switch to public relations, prompted David Shank to send in these thoughts. - John


By: David L. Shank, APR, Fellow PRSA
President/CEO Shank Public Relations Counselors, Inc.
Indianapolis, IN
www.shankpr.com


To our journalist friends who may have to navigate a new direction:

Don’t fear life on the bright side of public relations!

Because of the changing nature of news, and not just this week’s purge at the Star, many journalists are examining what they want to be when they grow up. One option may be to join us in public relations.

“Eek! Gad! Never!” or in newsroom vernacular that can’t be published I can hear being said, I want to assure you: it’s OK. You won’t instantly turn into a blood-sucker from a bad vampire movie, begin downing three martinis at lunch, or talk like a bad politician from Illinois (not to mention getting the hair.)

What you will find are many of the same ethical and moral standards to which you adhered as a journalist also apply to professional public relations.

The major brain-switch is moving from being an objective and relatively unbiased reporter of events and issues to becoming an advocate for your clients, corporation or organization. Being an advocate doesn’t mean spinning, twisting, obfuscating, ducking and running, being untruthful or ignoring issues.

It means finding all available ethical, honest and moral means to tell your story, and create the understanding that drives your critical public to make an informed decision supporting your position.

Public relations requires the same curiosity, the same ability to ask probing questions, the same ability to dig into stacks of facts and cut through the adjectives, fluffery and puffery and get to the kernel of the story. Like the newsroom, it requires good writing and knowing how to write in a variety of styles and forms.

(Sidebar) I was a radio reporter years ago back when my idol was Walter Cronkite, but I assure you that the rhythm of the police scanner and the early AM beat to the cop-shop are still real in my psyche.

If you work for an ethical organization you will have no problems about how you present your issues and conduct yourself. Just as journalists have the SPJ Code of Ethics, so do public relations professionals in the Public Relations Society of America Code of Ethics (http://www.prsa.org/AboutPRSA/Ethics/). The Code isn’t a slap-your-hand-when-you-screw-up code, but it provides a moral compass when questions arise that may have you wondering: “When do I reveal who I work for?” – just ask the former reporters at Burson who messed up the Facebook/Google issue. “What is a front organization?” “Why can’t I take a reporter a case of Jack Daniels at Christmas?” –hmm.

Not so different from SPJ. And in your new public relations career you will be confronted with questions as these from your clients, corporate management, or your executive director and you have the easy, if not painful reply, “Ethically, I can’t do that.”

Besides thinking as an advocate you need to stretch the brain calendar and think strategically. We all work under deadline pressure, but issues you will confront may require creating ‘what-if’ plans for months and years in advance.

Public relations is more than writing the latest “press release” (which I don’t allow that term to be used in our office) or ‘liking people.’ It is identifying issues, solutions, problems, strategies and tactics that change minds. It is more than ‘getting ink’ (another phrase I hate) or getting on the 11:00 ‘cast.

It is more than news media relations.

It is creating outcomes, not just effort. It is communicating and measuring results. It is counseling a client through a crisis situation. It is righting wrongs and protecting reputations – and note I didn’t say ‘image.’

Public relations is knowing how to use every communications tool available from community meetings to Twitter, Yelp and YouTube. It’s knowing when to tell your client to be quiet and when to sometimes painfully face the gaggle.

It’s putting your arm around a distraught client or fellow professional to console; it’s high-fiving when you meet a tough objective!

We are crisis counselors and sometimes we prevent a crisis from happening. I have been in meetings when an idea that could have been disastrous was suggested and I counseled others to think about the long term ramifications. As a former reporter, as I do, you can counsel, “From my years of experience as a reporter here’s how this is going to play. Here’s a better way without the risks.”

Besides being the communicator, you may be the social and moral conscience for the organization, adding your broader worldview and perspective to the discussion.
It is an honorable profession and when you go home at night, just as you did as a journalist, you can be proud of the work you’ve done with no more nightly 11:00 deadlines.

Join Us: Coverage team needed for careers workshop



We’re looking for two or three people to help write blog updates on Saturday’s conference.
We’ll have three panels, and for the benefit of those who can’t be there it would be good to have photos, text updates and video snippets from each section.

The work will be posted here on our conference blog, http://indycomms.blogspot.com/, with the links shared via Twitter and Facebook. This will be a big help for people not able to join us Saturday.

Sound like fun? You bet – and there’s pizza to boot, not to mention the admiration and esteem of your friends and colleagues.

Workshop details are below (http://www.scribd.com/doc/58927805/Celebrating-Service-Agenda)

If interested in volunteering, please drop me a note via FB or at jcs1122@yahoo.com/.

Thanks,

John Strauss

Wednesday, June 29, 2011

Jobs we've been hearing about

Agenda: Celebrating Service, Looking to the Future




Celebrating Service, Looking to the Future
Saturday, July 2, 2011
10 a.m. to 2 p.m., lunch provided
IUPUI, Information Technology Building, Room 160 (SW corner of the building)
535 W. Michigan St., corner of Michigan and West streets
Parking: IUPUI Gateway Garage, 1 block west of the workshop site
Information: John Strauss, jcs1122@yahoo.com, 317-292-3828



A networking event with former Star journalists and friends sponsored by The Newspaper Guild.


10 a.m. – Gathering and reunion

10:30 – Welcome from Bobby King, president of The Newspaper Guild.

10:35 – Keynote: Lou Gerig (Sease, Gerig and Associates)

10:50 – Public Relations: Your Next Career? The Pluses and Minuses
Mark Land (Indiana University)
George McLaren (Rolls-Royce)
Janet Williams (Cummins Engine)
Erik Johnson (Borshoff)

11:30 - Life After The Star – The Next Steps
Scott McGregor (Eli Lilly)
Dr. James Brown (Indiana University)
Kevin Corcoran (Lumina Foundation)
Terry Burns (Lawrence Township)

12:15 – Lunch – Courtesy of The Newspaper Guild.

1:15 - Staying in News or Public Affairs: Working as a stringer, a blogger or on your own
Tom Spalding (Rolls-Royce)
Jen Wagner (Darvel Communications)
Terry Horne (Horne Law LLC)
Daniel Lee (IU Health)

1:50 – Final remarks, Kevin Corcoran.

2:00 – Adjourn

(Note: Presenters represent themselves and not their respective corporations and universities.)



Dear IndyStar Friends

Please consider joining us for “Celebrating Service, Looking to the Future,” our networking event for former and current Star staffers and friends sponsored by The Newspaper Guild.

It’s this Saturday, July 2, from 10 a.m. to 2 p.m. at IUPUI’s Information Technology Building, Room 160, at the corner of Michigan and West streets.

If you have not seen the invitation on Facebook, please drop me a note. If you have seen the invitation, click on the link to let us know you will attend.

The lineup includes Tom Spalding, Kevin Corcoran, George McLaren, Janet Williams, Mark Land, Jen Wagner, Terry Burns, IU’s Jim Brown, and longtime PR experts Lou Gerig and Erik Johnson – all there to help you network and think about your next steps.

This is a fantastic opportunity to hear from and meet a great bunch of professional communicators. Programs like it often cost hundreds of dollars to attend, but this one is free.

Please join your friends at this important gathering, and message me if you have any questions.

John